Jeeter
Founded in 2018 by co-CEOs Lukasz Tracz and Sebastian Solano in Desert Hot Springs, California, Jeeter emerged from the entertainment industry where the founders had previously created EDM events like Life In Color. The company name originated as Southern Florida slang for a marijuana joint among the group of friends who became business partners. Jeeter became America's best-selling pre-roll brand by focusing on hand-rolled joints and innovative infused products using their signature 'liquid diamonds' concentrate. The company generates over $180 million in annual revenue as of 2021 and operates one of the largest oui'd facilities in Southern California, producing 145,000 joints daily with over 1,150 employees.